Shirt Sponsors -  In2itive Business Solutions

Peterborough based In2itive has agreed a 3 season sponsorship agreement which will see the notable "blue 2 ball" logo on the first and U18 shirts.

In2itive is not new to sponsoring the Cuckoos but CEO Jeff Lenton says that there is much more to this sponsorship than just sponsoring the shirt.

In2itive specialise in internet based delivery of professional education and training products via its patented technology platform and subscription gateway to every corner of the world and the company is planning to break into the football development sector and build on recent footholds in the sports sector - in particular in respect to Protecting Children in Sport.

"Our product development team has been assessing the gaps in the junior and adult football sector and is planning some initial online development that can be used in schools, colleges and academies to supplement practical sessions.

Football in the community is at the heart of the Cuckoos ethos and by linking up practical sessions at school and external training/coaching sessions with engaging content to reinforce the learning cycle is just a natural thing to do. The club plans to have its own Football in the Community Officer who through practical and informatiion sessions will develop all encompassing development with schools and local groups.

Whilst restoring the traditional values of football through grass roots in a healthy sporting community is high on the agenda for the sponsors.